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Modernization of Price Comparison and Personalized Offers Platform for SaaS Company

instinctools.com

Information technology

eCommerce

Business services

Current System Limitations

Existing monolithic architecture struggles with scalability and high maintenance costs. Difficulty handling increasing traffic volumes, implementing real-time personalized offers, and maintaining system stability during peak loads. Lack of original developer knowledge hampers system improvements. Need for modernized dealmaking capabilities both online and offline.

About the Client

A SaaS company providing price comparison and personalized offer solutions for online retailers and marketplaces

Modernization Goals

Reduce software maintenance costs by 20-25%
Expand customer base by 10-15%
Implement scalable microservices architecture
Enable real-time personalized offer generation
Improve system monitoring and analytics capabilities

Core Platform Requirements

Price comparison platform aggregating offers from multiple shops
Personalized offers engine using customer profiles and market data
Browser extension and mobile app integration
Online/offline dealmaking workflow
Transaction tracking and commission accounting system

Technology Stack Requirements

Node.js

React

React Native

Docker

Terraform

Ansible

MongoDB

Elasticsearch

Redis

AWS EC2

RabbitMQ

System Integrations

Third-party analytics platforms (Tableau, Amazon QuickSight)
Payment gateway integration
Cloud infrastructure monitoring tools
Customer relationship management (CRM) systems

Performance and Scalability Requirements

Horizontal scaling capability for traffic spikes
Sub-100ms latency for offer generation
99.99% system availability
Enterprise-grade security with penetration testing
Cross-platform compatibility (web, mobile, browser extensions)

Expected Business Outcomes

Projected 20-25% reduction in maintenance costs through microservices architecture and automation. Anticipated 10-15% customer base growth from improved platform performance and personalized offers. Enhanced ability to handle peak loads during promotional periods. Real-time analytics capabilities for better business decision-making. Vendor-neutral cloud deployment options to prevent vendor lock-in.