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Modernization of News Application for Enhanced User Engagement

instinctools.com

Media

Challenges in User Engagement and Technical Modernization

The client faced declining user engagement due to outdated Android SDK infrastructure, inefficient push notification systems, lack of social media integration, and suboptimal ad monetization. Their legacy codebase hindered real-time content delivery and native social content rendering.

About the Client

A digital media organization specializing in news content delivery through mobile platforms

Key Modernization Goals

Implement real-time push notification system for breaking news alerts
Enhance ad monetization through updated Admob SDK integration
Enable seamless social media authentication and sharing capabilities
Improve content rendering performance using web view migration
Achieve material design compliance for modern UI/UX

Core System Functionalities

Location-based breaking news notifications
Customizable topic alert subscriptions
Social media sign-in integration (Facebook, Twitter)
Interactive mute/ignore story functionality
Embedded social content rendering (Twitter/Facebook) in native views
Video content delivery via Bluebillywig SDK

Technology Stack Requirements

Android SDK (latest version)

Parse Server for notifications

Gigya SDK for social authentication

Bluebillywig SDK for video playback

Google Admob/DFP for monetization

Material Design components

External System Integrations

Google Analytics for user behavior tracking
ActiveAndroid ORM for database management
Social media API integrations (Facebook, Twitter)

Performance and Security Requirements

Scalable notification delivery system (100k+ concurrent users)
Sub-second content loading times for embedded social content
GDPR-compliant user data handling
99.9% uptime for critical notification services

Expected Business Outcomes

Projected 40% increase in daily active users through real-time alerts, 25% boost in ad revenue via optimized Admob integration, and 35% reduction in user churn through personalized content controls and enhanced social features.