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The existing Drupal 7 website lacked technical scalability, suffered from outdated UX design, and failed to meet modern SEO standards. These limitations hindered consumer engagement, organic search visibility, and the organization's ability to implement future digital initiatives.
A national non-profit organization managing Canada's egg supply chain and promoting egg consumption, representing over 1,000 regulated egg farmers across all provinces and territories.
The upgraded platform is projected to increase organic search traffic by 40-60%, improve user engagement metrics through personalized features, and reduce maintenance costs by 30% through modernized infrastructure. The enhanced SEO performance and user experience will strengthen market visibility while supporting long-term digital growth objectives.