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The platform suffers from architectural limitations requiring separate application instances per client, leading to poor scalability and resource inefficiency. High data processing costs from Google BigQuery, complex business logic impeding feature development, and an outdated UI creating inefficient workflows for digital marketers managing complex ad campaigns.
Leading digital advertising technology platform enabling real-time campaign management across multiple ad exchanges for advertisers and marketing agencies
Enables 40% reduction in infrastructure costs through ClickHouse optimization, 300% faster client onboarding through unified architecture, and 50% improvement in campaign setup efficiency via streamlined UI. Enhanced reporting capabilities and predictive analytics will improve campaign ROI for advertisers while supporting scalable growth to 5,000+ concurrent enterprise clients.