Logo
  • Cases & Projects
  • Developers
  • Contact
Sign InSign Up

© Copyright 2025 Many.Dev. All Rights Reserved.

Product
  • Cases & Projects
  • Developers
About
  • Contact
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Modernization of DSP Platform for Scalable Digital Advertising
  1. case
  2. Modernization of DSP Platform for Scalable Digital Advertising

This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Modernization of DSP Platform for Scalable Digital Advertising

oxagile.com
Advertising & marketing
Information technology

Legacy Architecture and UI Limitations Hindering Growth

The platform suffers from architectural limitations requiring separate application instances per client, leading to poor scalability and resource inefficiency. High data processing costs from Google BigQuery, complex business logic impeding feature development, and an outdated UI creating inefficient workflows for digital marketers managing complex ad campaigns.

About the Client

Leading digital advertising technology platform enabling real-time campaign management across multiple ad exchanges for advertisers and marketing agencies

Platform Modernization Goals

  • Implement unified single-database architecture for client management
  • Reduce data processing costs through BigQuery-to-ClickHouse migration
  • Develop intuitive UI for streamlined campaign creation
  • Enable predictive analytics and advanced reporting capabilities
  • Support real-time RTB seat management and behavior-driven ad delivery

Core System Requirements

  • Centralized client management with single admin panel
  • Automated campaign setup with goal-based field population
  • ClickHouse-powered analytics for 190GB+/day processing
  • Behavior-driven ad delivery optimization
  • Dynamic RTB seat allocation and management
  • Integrated Google Data Studio visualizations

Technology Stack Requirements

Ruby on Rails
Angular
ClickHouse
AWS infrastructure
Apache/Passenger
Percona Server

System Integration Needs

  • Google Data Studio
  • Third-party data providers
  • Real-time bidding exchanges
  • Campaign conversion tracking pixels

Performance and Scalability Requirements

  • Support 1,000,000+ requests per second
  • Handle 190GB+ daily data processing volume
  • Ensure 99.95% platform availability SLA
  • Maintain sub-100ms response times for critical operations
  • Implement role-based access control (RBAC)

Expected Business Outcomes

Enables 40% reduction in infrastructure costs through ClickHouse optimization, 300% faster client onboarding through unified architecture, and 50% improvement in campaign setup efficiency via streamlined UI. Enhanced reporting capabilities and predictive analytics will improve campaign ROI for advertisers while supporting scalable growth to 5,000+ concurrent enterprise clients.

More from this Company

Development of Cross-Platform Smart TV Integration SDK for Enhanced Content Mobility
Development of a DSP Aggregation Platform with Unified Campaign Management
Development of a Full-Featured Car DVR Camera Application with iOS Integration
Development of a Dual-Role eLearning Portal with Immersive Video Chat and Marketplace Functionality
Development of a Secure Mobile Banking Platform with Instant Account Activation and Cross-Border Payment Capabilities