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TCA faced increasing competition from modern mobile apps despite superior data quality. Manual data management processes, limited digital access, and lack of offline functionality hindered operational efficiency and member engagement. A modern, integrated solution was required to streamline workflows and maintain competitive advantage.
A long-standing, member-driven association supporting small boat cruisers with curated location data and community engagement.
The solution will reduce manual administrative workloads by 50%, increase member-generated content contributions by 75%, and improve user satisfaction through reliable offline access. Operational continuity will be ensured via seamless website integration, while Agile development ensures adaptability to future member needs.