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The client's reliance on physical catalogs, mail, and phone orders creates inefficiencies in customer engagement, order processing, and data management. The aging demographic (average 70 years) faces accessibility barriers with traditional methods, limiting growth potential and customer satisfaction.
Catalog-based retail company targeting elderly customers through direct mail and phone order systems
Enables 24/7 customer access through modern digital channels while maintaining traditional methods, projected to increase order conversion rates by 30% and reduce processing costs by 40%. Enhanced personalization and analytics will improve customer retention among the elderly demographic by 25% over two years.