This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Modernization and Optimization of Global Media Platform

oxagile.com

Media

Telecommunications

Entertainment

Challenges with User Engagement and Monetization

Discovery Communications faces challenges in boosting user engagement across its multiple websites and maximizing ad revenue from its digital media portal. Existing platforms require modernization to provide a seamless, responsive, and personalized viewing experience while effectively managing and targeting advertising.

About the Client

A leading global media and entertainment company providing payTV programming through various digital platforms.

Key Project Goals

Enhance user experience with a modern, responsive, and user-friendly interface.
Increase content discovery and user engagement through improved navigation and search functionality.
Optimize ad management to improve ad targeting, placement, and revenue generation.
Ensure platform scalability and performance to handle millions of visitors.
Enable next-generation video delivery capabilities.

Core System Functionalities

Responsive design for seamless viewing across all devices (desktop, mobile, tablet).
User-friendly content search and discovery features (show finder, AJAX-based filtering).
Advanced video playback capabilities with minimal disruption to navigation.
Personalized content recommendations.
Automated content asset management (creation, editing, rollout, scheduling).
Integration with ad management platforms (FreeWheel) for ad control and revenue optimization.
Advanced analytics for ad performance and user behavior insights.
One-click ad placement with global and page-specific targeting.

Technology Stack

PHP

FrontEnd (AngularJS, Backbone.js, RequireJS, CommonJS, DeviceJS, Isotope, Video.js)

Laravel framework

External System Integrations

FreeWheel (ad management platform)

Non-Functional Requirements

Scalability to handle millions of concurrent users.
High performance and optimized load times.
Security to protect user data and content.
Accessibility to ensure usability for users with disabilities.

Expected Business Impact

This project is expected to result in increased customer loyalty, higher-quality traffic, significantly increased ad revenue, and enhanced advertiser interest. The modernized platform will provide a superior user experience and a more efficient ad management system, leading to substantial business growth for Discovery Communications.