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Modernization and CMS Implementation for Commercial Real Estate Website
  1. case
  2. Modernization and CMS Implementation for Commercial Real Estate Website

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Modernization and CMS Implementation for Commercial Real Estate Website

yslingshot.com
Real estate
Construction
Business services

Challenges with Existing Website

The legacy website had poor content manageability requiring technical expertise, outdated design aesthetics, inadequate visibility of critical property details (e.g., square footage), and ineffective promotion of marketing content like blog posts.

About the Client

A leading commercial real estate developer in Jeffersonville, Indiana, specializing in building, maintaining, and leasing commercial/industrial properties for local, national, and international tenants.

Strategic Project Goals

  • Deploy a modern, visually compelling website design aligned with UX best practices
  • Implement a low-code CMS solution for non-technical content management
  • Enhance property listing visibility through structured portfolio presentation
  • Improve website navigation for better content discoverability
  • Deliver project within timeline and budget constraints

Core System Functionalities

  • Webflow-based CMS for in-house content editing
  • Responsive, bold visual design framework
  • Property portfolio filtering and detail display module
  • Blog content promotion and categorization system
  • Intuitive navigation architecture

Technology Stack

Webflow

Operational Requirements

  • Scalable content management capabilities
  • Cross-device performance optimization
  • Role-based content editing permissions
  • Accessibility compliance

Business Impact Projections

Enables efficient content updates through non-technical user empowerment, increases property inquiry conversion rates via improved information architecture, strengthens brand perception with modern design, and establishes foundation for future digital initiatives while maintaining budgetary control.

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