The existing mobile banking application features an outdated visual design, resulting in diminished user engagement and dissatisfaction. Its interface lacks modern aesthetics and usability improvements, particularly impacting users with visual impairments due to inadequate contrast and font scalability. Additionally, the system does not support advanced functionalities that meet current digital banking expectations, limiting operational efficiency and customer satisfaction.
A large, market-leading banking institution seeking to modernize its mobile banking platform to improve user experience, security, and accessibility across devices.
The new mobile banking application is expected to significantly increase user engagement, achieving a user rating above 4.5 stars across app stores. The revamped app will support a broader set of digital banking services, streamline customer interactions, and improve operational efficiency. Over a 3-year horizon, these improvements aim to bolster customer satisfaction, foster loyalty, and provide a competitive edge in the digital banking market.