Modern Headless E-commerce Platform Replatforming for Retail Market Expansion

A retail marketplace operating on an outdated .NET platform faces limitations in supporting modern storefront designs, flexible customer experiences, and large-scale marketplace operations. System integration gaps, data migration risks, and platform inflexibility hinder agility, marketing responsiveness, and growth, risking loss of competitive advantage and customer satisfaction.

A mid-sized retail marketplace seeking infrastructure modernization to enhance storefront flexibility and support scalable omnichannel operations.

• Achieve a 2x improvement in platform scalability to support increased product categories and user traffic.
• Enable faster deployment of storefronts and marketing campaigns, reducing time-to-market.
• Seamlessly migrate SKU data, product attributes, and relationships without downtime or data loss.
• Improve storefront flexibility through modular frontend architecture to support custom, white-labeled, and regional storefronts.
• Ensure reliable integration with internal systems (cart, checkout, shipping, inventory) for consistent customer experience.
• Implement scalable deployment models for efficient management of multiple storefronts across regions.
• Support continuous feature updates, A/B testing, and marketing activities without engineering delays.

• Modular, component-driven frontend architecture supporting flexible, customizable storefront layouts.
• Seamless integration with internal systems such as cart, checkout, shipping, and inventory APIs.
• Structured migration process for SKUs, product attributes, and relationships ensuring data integrity.
• Reusable deployment templates for provisioning and managing multiple regional or partner storefronts.
• API-first design enabling extensibility and third-party integrations for marketing, analytics, and other external services.

• Checkout, cart, shipping, and inventory management systems
• Product information management systems for SKU and metadata synchronization
• Marketing automation and A/B testing platforms
• External analytics and reporting tools

• Platform scalability to support doubling of traffic and catalog size within a set timeframe
• High system availability aiming for 99.9% uptime
• Data migration with zero downtime and no data loss
• Performance optimized for fast load times and API response times under high load

The replatforming is expected to deliver a 2x increase in system scalability, supporting higher traffic volumes and expanded product offerings. Marketing agility will improve through faster deployment and testing capabilities, leading to increased customer engagement and conversion rates. Seamless data migration will ensure uninterrupted customer experience, maintaining trust and operational continuity, ultimately driving revenue growth and market competitiveness.