Modern E-Commerce Platform for Customizable Furniture Retailer

The client currently operates with an outdated website hosted on a generic eCommerce platform that lacks sufficient customization options for product variants and accessories. As the business grew, maintaining and updating the site became cumbersome, limiting the ability to showcase custom products effectively and hindering SEO efforts. These limitations negatively impact customer experience, operational efficiency, and revenue growth.

A mid-sized retail company specializing in customizable home furniture, aiming to expand its online presence and improve customer engagement through a modern, flexible digital platform.

• Develop a scalable, customizable eCommerce website that supports complex product variants and accessories.
• Implement a flexible content management system separating content from presentation for efficient updates.
• Improve SEO architecture to increase organic traffic and online visibility.
• Enhance user experience with intuitive design and responsive frontend interface.
• Reduce website maintenance time and operational costs through streamlined backend management.
• Achieve measurable improvements in revenue and reduce marketing expenditure over time.

• A headless content management system (CMS) for managing products, accessory options, and multimedia content.
• Personalized product configurator enabling customers to customize furniture with accessories, color choices, and detailed specifications.
• Structured SEO architecture with dedicated pages for each product category and variation.
• Responsive design optimized for desktop and mobile devices.
• Admin dashboard providing intuitive editing capabilities for product and content updates.
• Advanced search and filtering options to improve product discoverability.

• Payment processing gateways
• Shipping and logistics providers
• ERP or inventory management systems
• Marketing tools and SEO analytics platforms

• Scalability to support increasing product catalog and traffic growth
• High performance with fast load times (target: under 3 seconds page load)
• Security measures to protect customer data and transactions
• Content editing workflow with role-based access control
• SEO optimization for improved search engine rankings and organic traffic

The implementation of the modern, customizable eCommerce platform is expected to significantly boost online revenue, with an anticipated increase of over 20% in sales within the first year. Improved SEO architecture and user experience aim to increase organic traffic, while streamlined content management reduces maintenance and marketing costs by approximately 10-11%. The platform will enhance brand perception, customer satisfaction, and operational efficiency, supporting long-term business growth.