The client currently operates with an outdated website hosted on a generic eCommerce platform that lacks sufficient customization options for product variants and accessories. As the business grew, maintaining and updating the site became cumbersome, limiting the ability to showcase custom products effectively and hindering SEO efforts. These limitations negatively impact customer experience, operational efficiency, and revenue growth.
A mid-sized retail company specializing in customizable home furniture, aiming to expand its online presence and improve customer engagement through a modern, flexible digital platform.
The implementation of the modern, customizable eCommerce platform is expected to significantly boost online revenue, with an anticipated increase of over 20% in sales within the first year. Improved SEO architecture and user experience aim to increase organic traffic, while streamlined content management reduces maintenance and marketing costs by approximately 10-11%. The platform will enhance brand perception, customer satisfaction, and operational efficiency, supporting long-term business growth.