Modern Digital Checkout and Engagement Platform for Visitor-Focused Attractions

An established recreation attraction faces outdated infrastructure that hampers the delivery of a seamless, accessible, and engaging digital experience. This results in lost revenue opportunities, customer frustration with inefficient online checkout processes, and challenge in supporting organizational growth through digital channels, especially during periods when in-person visits are limited or restricted.

A mid-sized recreation or amusement attraction organization seeking to enhance its digital guest experience, streamline ticketing, memberships, and online sales to support growth and reduce friction.

• Modernize and streamline the online checkout and payment processing systems to reduce friction and increase conversion rates.
• Expand digital engagement features to support online ticket sales, memberships, recurring donations, and Gift Card redemptions.
• Enhance online ordering capabilities for onsite amenities, such as food services, to reduce wait times and improve visitor satisfaction.
• Develop a scalable, flexible infrastructure to support future feature expansion, including event registration and program sign-ups.
• Achieve measurable improvements in online revenue, customer retention, and operational efficiency.

• Branded, user-friendly online checkout process with integrated payment solutions
• Support for multiple payment methods with a flexible payment orchestration layer to enable processor or gateway changes without code impact
• API integration with existing POS systems for ticket and membership sales
• Online ordering system for on-site food and merchandise, integrated with existing POS infrastructure
• Digital registration platform for popular summer camps and programs, capable of handling high volume and preventing downtime
• Gift card and coupon management features for promotions and special offers
• Recurring donation and membership renewal capabilities

• Point-of-Sale (POS) system for ticket and membership sales
• Payment gateway and processor platforms via a payment orchestration service
• Online ordering modules integrated with POS for food and merchandise
• User account management systems for memberships and recurring payments

• Scalability to support high-volume camp registration and peak traffic periods
• Security compliant with payment card industry standards (PCI DSS)
• High availability with an uptime target of 99.9%
• Fast response times with page loads under 3 seconds for 95% of users

By implementing a modernized digital platform, the organization aims to increase online revenue significantly, improve visitor satisfaction through streamlined online services, and reduce operational overhead in event registration and onsite ordering. Anticipated improvements include higher customer retention, increased online transactions, and enhanced capacity to support future digital features and organizational growth.