The client requires a mobile app to address the lack of a dedicated platform where aspiring rappers can easily create, record, and share their music tracks. The goal is to promote underground talent and support a DIY rap culture, in alignment with a high-profile film or cultural movement, while ensuring an engaging, user-friendly experience that encourages content creation and social distribution.
A media and entertainment company aiming to promote emerging music talent through a dedicated mobile application, encouraging user-generated content and social sharing.
The project is expected to significantly promote emerging rap talent by providing an accessible platform, resulting in exponential growth in user-generated content and social media engagement. The app aims to reach a broad audience, fostering a DIY rap culture, and contributing to increased visibility for the client's branding, with potential for virality and community building.