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Mobile Platform for Aspiring Street Artists to Showcase and Share Rap Talents
  1. case
  2. Mobile Platform for Aspiring Street Artists to Showcase and Share Rap Talents

Mobile Platform for Aspiring Street Artists to Showcase and Share Rap Talents

appinventiv.com
Media

Identify Challenges in Providing a Digital Platform for Emerging Rap Artists

The client requires a mobile app to address the lack of a dedicated platform where aspiring rappers can easily create, record, and share their music tracks. The goal is to promote underground talent and support a DIY rap culture, in alignment with a high-profile film or cultural movement, while ensuring an engaging, user-friendly experience that encourages content creation and social distribution.

About the Client

A media and entertainment company aiming to promote emerging music talent through a dedicated mobile application, encouraging user-generated content and social sharing.

Define Goals for Building an Engagement-Driven Music Sharing Application

  • Develop an intuitive mobile app enabling users to explore, record, and share original or karaoke-style rap tracks.
  • Provide a library of over 100 original beats for users to select and incorporate into their recordings.
  • Implement social sharing functionalities to promote user-generated content across social media platforms.
  • Create an aesthetically aligned UI/UX that resonates with the branding theme, ensuring low learnability for new users.
  • Deliver the application within a tight schedule using an agile development process.

Core Functional Specifications for the Music Talent Sharing Platform

  • Music Exploration: Browse featured, original, and karaoke-style rap tracks.
  • Beat Library: Access and select from a library of over 100 original beats.
  • Recording Module: Record new or karaoke-style rap tracks with integrated microphone support.
  • Sharing Capabilities: Share recordings with other users within the app and directly to social media networks.
  • User Interface: An aesthetically aligned, low-learning curve interface following branding guidelines.
  • Content Management: Systems for managing audio files, user profiles, and shared content.

Technology Stack and Architectural Preferences for the App

Native mobile development for Android and iOS platforms
Backend support with scalable server-side technologies (e.g., Laravel or equivalent framework)
Relational database management (e.g., MySQL) for content and user data
Video and audio processing for recording and playback

External System Integrations Needed for Seamless Functionality

  • Social media APIs for sharing content on platforms like Facebook, Instagram, and Twitter
  • Cloud storage services for media file storage and retrieval

Essential Non-Functional System Attributes and Metrics

  • Scalability to support growing user base and media content
  • High performance with minimal latency in recording and playback
  • Robust security measures to protect user data and media files
  • Uptime of 99.9% with responsive design for various device sizes

Anticipated Business Benefits and Success Metrics

The project is expected to significantly promote emerging rap talent by providing an accessible platform, resulting in exponential growth in user-generated content and social media engagement. The app aims to reach a broad audience, fostering a DIY rap culture, and contributing to increased visibility for the client's branding, with potential for virality and community building.

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