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Current eyetracking solutions require specialized hardware and controlled environments, limiting real-world applicability. Need for accurate gaze estimation across diverse smartphone models, varying lighting conditions, and individual physiological differences without additional equipment.
Market research and human experience innovation company specializing in attention measurement technologies
Enables revolutionary in-context market research capabilities through affordable, accessible hardware-free attention measurement. Reduces research costs by 60-70% while expanding data collection to real-world environments, providing more accurate consumer behavior insights across diverse demographics and device ecosystems.