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The Ukrainian TV channel faces the challenge of attracting a wider audience and transforming its brand image in a competitive media landscape. Existing viewership may be limited to traditional television viewing, and there's a need to engage audiences beyond scheduled broadcasts. The channel seeks to leverage publicity to influence content exposure and create a more dynamic and interactive experience.
A Ukrainian television channel seeking to modernize its brand image and expand audience reach through a mobile application.
The mobile application is expected to significantly increase audience reach, improve brand perception, and generate new revenue opportunities through advertising and potential subscription models. Improved audience engagement will provide valuable data insights for content planning and marketing strategies. The application will position the channel as a modern and accessible media provider.