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Lemon sought to improve its user experience beyond its existing web platform. The primary challenge was to create a mobile app that not only replicated the web's functionality but also offered a superior user experience, retaining core features while introducing new, mobile-specific functionalities.
Lemon is a leading fashion retail company in Uruguay with a nationwide presence, seeking to enhance its customer experience through a mobile application.
The mobile application is expected to significantly improve customer engagement, increase sales conversions, enhance brand loyalty, and strengthen Lemon's competitive position within the Uruguayan fashion retail market. The rapid app store ranking suggests strong potential for high user adoption and positive ROI.