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Omaze successfully drives donations through high-profile campaigns featuring attractive prizes, but struggles with long-term user retention. Many users engage sporadically and do not return after their initial experience, hindering their ability to sustain their fundraising mission. There's a need to nurture user relationships and create a deeper connection to ensure continued support for partnered charities.
Omaze is a fundraising platform that partners with charities to offer unique dream prizes (luxury items, experiences) in exchange for donations. They aim to raise money for various causes and foster long-term engagement with their user base.
This mobile application is expected to significantly improve user retention rates, leading to increased long-term engagement and sustained fundraising efforts for partnered charities. The app will provide valuable data insights through user segmentation and A/B testing, enabling Omaze to optimize its campaigns and personalize user experiences, ultimately driving higher donation volumes and expanding their positive social impact.