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The company possessed a robust ecommerce website but lacked a dedicated mobile app, hindering customer accessibility and limiting potential revenue growth. They aimed to provide a seamless mobile experience without incurring substantial costs associated with rebuilding their entire platform.
A major cosmetics company with an existing ecommerce platform seeking to expand its reach and improve customer engagement through a mobile application.
The development of the mobile application is expected to generate a significant increase in revenue (1520%), improve customer satisfaction (40%), boost customer engagement and retention, and strengthen brand loyalty. By extending the life of the existing ecommerce investment, the project minimizes risk and maximizes return.