Rural clients face limited access to traditional ATMs, leading to challenges in cash withdrawals and account management. The cooperative needs to facilitate seamless financial transactions for clients residing in remote locations without reliable ATM infrastructure, while enabling local businesses to serve as cash withdrawal points, thereby improving financial inclusion and operational efficiency.
A mid-sized financial cooperative serving rural and semi-urban populations, seeking to modernize its banking services and improve cash withdrawal and account management accessibility.
The mobile app is expected to significantly improve financial inclusion for rural clients by enabling convenient cash withdrawals and account management. Targeting over 600,000 downloads, the project will enhance user satisfaction, reduce reliance on physical ATMs, and promote local commerce, ultimately strengthening the financial cooperative’s market position and operational efficiency in underserved regions.