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Mobile App Replatforming and Optimization for Non-Profit Engagement

boldare.com

Education

User Retention & Development Efficiency Challenges

The YOUCAT Foundation's existing native iOS and Android app, while achieving initial user acquisition success, faced challenges with development efficiency, slower feature delivery, and a lack of optimal scalability. The dual codebase approach hindered development speed and created inconsistencies between platforms. Maintaining engagement and achieving sustained user satisfaction required a more robust and adaptable technological foundation.

About the Client

A German-based, globally operating non-profit organization dedicated to modernizing faith education for young Catholics through digital content.

Project Objectives

Improve user retention by providing a more engaging and streamlined user experience.
Increase development efficiency through a unified codebase and faster feature delivery.
Enhance app scalability to accommodate future growth and feature additions.
Improve app performance and stability.
Leverage data-driven insights to inform product development and user experience improvements.

Functional Requirements

Content Delivery: Seamless access to articles, videos, audio content, and interactive elements.
Personalized Learning Paths: Customized content recommendations based on user interests and progress.
User Account Management: Secure user registration, login, and profile management.
Progress Tracking: Monitoring user progress and achievements.
Offline Access: Ability to download content for offline viewing.
Community Features: (Future consideration) Forums or discussion boards to foster interaction among users.

Preferred Technologies

React Native

Node.js

Expo

Firebase (Analytics, Messaging, App)

Apollo Client

React (18.2.0)

React Native (0.72.3)

NativeBase

Integrations Required

Firebase Analytics
Firebase Messaging

Key Non-Functional Requirements

Scalability: The app must be scalable to accommodate a growing user base and increasing content volume.
Performance: The app must provide a fast and responsive user experience.
Security: User data and content must be securely stored and protected.
Maintainability: The codebase should be well-structured and easy to maintain.
Cross-Platform Compatibility: Consistent experience across iOS and Android devices.

Expected Business Impact

Replatforming to React Native is expected to result in faster development cycles, reduced maintenance costs, improved user engagement, and increased user retention. The implementation of a product strategist will enable a data-driven approach to product development, leading to a more effective and impactful app that better meets the needs of its target audience. This will ultimately contribute to YOUCAT Foundation's mission of effectively educating young Catholics.