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Mobile App Enhancement for Loyalty Program: Next-Generation Features & Integrations

itcraftapps.com

Retail

Business services

Food & Beverage

Challenges with Existing Mobile App and Customer Engagement

While MAKRO's existing mobile app successfully replaced physical membership cards, there's a need to enhance customer engagement, personalize offers, and integrate with additional services to maintain a competitive edge. Current limitations restrict the app's ability to fully leverage user data for targeted marketing, and integration with other business tools is lacking. The app requires improved performance, security and scalability to handle increased user interactions and data volume.

About the Client

MAKRO is a leading cash & carry wholesaler in Poland, providing bulk items to businesses such as hotels, restaurants, and catering companies. They operate a network of physical stores and an online platform.

Project Goals

Increase customer engagement and loyalty through personalized offers and rewards.
Improve customer retention and reduce churn.
Enhance brand visibility and strengthen MAKRO's market position.
Provide a seamless and convenient mobile experience for customers.
Integrate with key business systems to streamline operations and improve data visibility.
Increase mobile app usage and user interactions.

Functional Requirements

Digital Loyalty Card Management
Personalized Offers and Discounts
Order Placement and Management
Secure Payment Gateway Integration
Push Notifications for Promotions and Updates
Store Locator with Real-Time Inventory Information
Account Management (Profile, Preferences, Order History)
Integration with store inventory and product catalogs

Preferred Technologies

Native iOS and Android Development

Shopify (for product catalog and e-commerce functionality)

Stripe (for payment processing)

Amazon Web Services (AWS) - specifically PostgreSQL database service and cloud infrastructure

Integrations Required

Shopify API
Stripe API
MAKRO's internal inventory management system
Customer Relationship Management (CRM) system (if applicable)
Potential integration with marketing automation platforms

Key Non-Functional Requirements

Scalability to handle a growing user base and transaction volume.
High Performance and Responsiveness.
Robust Security to protect customer data.
Cross-platform compatibility (iOS and Android).
Offline access to some app features (e.g., loyalty card).
Data privacy and compliance (GDPR).

Expected Business Impact

This project is expected to significantly increase customer engagement, drive sales growth, improve customer retention, and enhance MAKRO's brand image. By providing a more personalized and convenient mobile experience, MAKRO can strengthen its competitive position in the B2B retail market and leverage valuable customer data for targeted marketing campaigns. The project also anticipates cost savings through reduced printing and distribution of physical membership cards.