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Mobile App Enhancement & Feature Expansion for Fishing Enthusiasts

instinctools.com

Sports

Consumer products & services

Information technology

Challenges

The existing fishing app required a significant overhaul to improve user experience, fix bugs, and add new features to remain competitive and meet evolving user needs. Key challenges included outdated UI/UX, functional bugs, and a lack of advanced features requested by users.

About the Client

A Norwegian startup providing a mobile application for fishing enthusiasts, offering detailed bathymetric maps and social networking features.

Objectives

Increase user engagement and retention.
Provide users with accurate and detailed fishing location data.
Enhance the app's social networking capabilities.
Improve app stability and performance.
Expand monetization options through subscriptions and discounts.

Functional Requirements

Real-time bathymetric map display
Social media integration (photo sharing, friend pins)
Soil hardness layer data integration
Road and parking place information
Boat availability information
Discount and subscription management

Preferred Technologies

Laravel 4 Framework

PHP

Google Maps API

HTML

Javascript

MySQL

Less

Integrations Required

Google Maps API
Social media platforms (e.g., Facebook, Instagram)
Payment gateway for subscriptions and discounts

Key Non-Functional Requirements

Scalability to handle a growing user base
High performance and fast map loading
Data security and user privacy
Cross-platform compatibility (iOS and Android)

Expected Business Impact

The project is expected to result in a significant increase in user base, improved user satisfaction, and enhanced revenue generation through subscription and discount programs. Based on the initial success of the startup (20,000 users in 3 months), this project aims to sustain and accelerate growth by providing a more robust and feature-rich application.