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The existing mental health app suffered from outdated design elements, non-compliance with AppStore/Google Play guidelines, lack of adaptive responsiveness, and poor accessibility features. The interface lacked cultural sensitivity and failed to accommodate users with diverse abilities, leading to usability issues and limited engagement.
Digital health company providing inclusive mental health resources through a mobile application
The redesign is projected to increase user engagement by 40% through improved accessibility and intuitive navigation, expand market reach to underserved demographics, and improve app store visibility through guideline compliance. Enhanced subscription management and reward systems are expected to boost retention rates by 30% while maintaining 100% accessibility compliance ensures broader user adoption.