Migration of Institutional Stockbroking CRM to a MultiTenant SaaS Platform with Integrated Conference Management

An enterprise in the financial services sector faces challenges with outdated desktop-based CRM and client management solutions, including limited accessibility, scalability issues, and inability to streamline complex workflows. Rising client demands for online and integrated platform solutions, along with competitive pressures and regulatory scrutiny, necessitate a transformation to a modern, cloud-based SaaS environment that supports multi-tenancy, flexible access, and seamless integration with external data sources.

A large financial technology firm specializing in research, client engagement, and trading solutions for broker dealers, banks, and investment institutions seeking scalable, accessible SaaS platforms to enhance productivity.

• Successfully migrate existing desktop-centric CRM and client management functionalities into a multi-tenant SaaS environment, ensuring minimal disruption to ongoing business operations.
• Implement a scalable, AWS-based infrastructure to support growing user base and future feature expansion.
• Develop an integrated conference management module to streamline corporate access services for clients.
• Ensure seamless integration with external data providers and communication tools such as email, video conferencing, and workflow tracking systems.
• Deliver clear, actionable client insights through data-driven reporting and activity tracking features.
• Achieve high user satisfaction through intuitive design and comprehensive account management functionalities.
• Complete migration within a 12-month timeline, aligning with strategic growth plans.

• Customer preference alignment and real-time engagement measurement to optimize service delivery.
• Unified communication and activity tracking integrating email, VoIP, calendar, and video conferencing platforms.
• Deep, data-driven insights with versatile reporting capabilities at client, account, and revenue levels.
• Tools for efficient management of complex client accounts, including informed decision-making support.
• Conference management module to streamline corporate access processes and event coordination.

• External data providers (e.g., Thomson Reuters or equivalent) for up-to-date market information
• Communication tools such as email clients, video conferencing (Zoom, Teams), and dialer systems
• Workflow and activity tracking systems for comprehensive client engagement logging

• Scalability to support rapid growth in user base, with robust AWS infrastructure design
• High availability and fault tolerance to ensure 99.9% uptime
• Secure, role-based access control with compliance to financial industry regulations
• Performance metrics ensuring responsive user interfaces and processing within acceptable latency (e.g., sub-2 second load times)
• Data integrity and disaster recovery capabilities

By migrating to a multi-tenant SaaS platform with integrated client engagement and conference management, the client aims to enhance operational efficiency, support scalable growth, and improve client satisfaction. Anticipated results include a seamless transition without service disruption, improved data-driven decision-making, and increased revenue opportunities through innovative features—all within a 12-month development horizon.