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Logo Redesign & Color Scheme Update for Renaizant Platform

valor-software.com

Human Resources

Business services

Software

Outdated Branding & Modernization Needs

Renaizant's current logo and color scheme appear dated and lack a modern, professional feel. The branding does not fully align with current design trends and the desired perception of a forward-thinking performance management platform. The brand needs a refresh to better resonate with the target audience and convey innovation.

About the Client

Renaizant is a B2B SaaS startup providing a performance management platform designed to help companies and employees foster growth and success. The platform focuses on continuous feedback, goal setting, and development planning.

Project Goals

Modernize the Renaissance logo to reflect a contemporary and professional brand identity.
Update the website's color scheme to align with Material Design guidelines for a cohesive and user-friendly experience.
Enhance brand recognition and visual appeal for the Renaizant platform.
Improve the overall user experience through a more aesthetically pleasing website design.

Functional Requirements

New logo design: A front-facing, simplified, and modern logo, avoiding excessive layers and overlaps.
Color scheme update: Implementation of a color palette compliant with Material Design guidelines.
Website color application: Consistent application of the new color scheme across all relevant pages of the website.
Figma file delivery: Comprehensive Figma files including logo variations, color styles and UI components for easy implementation.

Preferred Technologies

Figma

Next.js

Key Non-Functional Requirements

Scalability: The new logo and color scheme should be scalable for use across various platforms and devices.
Performance: The color scheme should not negatively impact website performance.
Accessibility: The color scheme should adhere to accessibility guidelines (WCAG) to ensure usability for all users.
Maintainability: Figma files should be well-organized and easily maintainable for future updates.

Expected Business Impact

A modernized brand identity will enhance Renaizant's credibility and appeal to potential customers. Improved visual design will contribute to a better user experience, potentially increasing engagement and conversion rates. A refreshed brand can strengthen market positioning and differentiate Renaizant from competitors. The project will also streamline design and development processes with well-documented Figma files.