Location-Based Mobile App for Daily Deals and Loyalty Rewards

The client faces difficulty in effectively delivering targeted daily deals to customers based on their current location, and in implementing a reward system that encourages daily engagement while integrating with existing backend systems. Additionally, the client needs to facilitate real-time notifications for moving or traveling users to maximize deal visibility.

A regional retail chain seeking to enhance customer engagement through a mobile platform offering localized discounts and loyalty incentives.

• Enable users to discover nearby deals and discounts dynamically based on their real-time location.
• Implement a loyalty program that restricts users to redeem one coupon per day, considering location and time factors.
• Integrate the mobile application with existing website backend systems for consistent feature availability.
• Provide real-time push notifications to users about nearby deals and on-the-way businesses, especially for moving/traveling users.
• Design a user-friendly, futuristic interface aligned with brand identity to facilitate engagement and repeat usage.

• Location tracking to identify and display nearby deals using mapping services.
• Search and filter capabilities for deals based on user proximity and preferences.
• Loyalty bonus algorithm enabling users to redeem one coupon daily, considering time and location constraints.
• Real-time push notifications alerting users to nearby or on-the-way deals based on their current location and movement.
• Integration with existing website backend (e.g., WordPress or equivalent) to synchronize deals, user data, and loyalty status.
• Mobile UI design with a creative, futuristic aesthetic aligned with brand colors and branding guidelines.

• Geolocation services for real-time position tracking
• Existing web backend/database for deal and user data synchronization
• Push notification gateway for delivering real-time alerts

• Application must support scalable user base with optimized response times under high load conditions
• Ensure data security and privacy compliance, especially for location and user information
• Maintain high availability with minimal downtime, targeting 99.9% uptime
• App performance optimized with quick load times and smooth user interaction across devices

The implementation of this location-based deals and loyalty app is expected to significantly increase user engagement by providing personalized, real-time offers. It aims to drive higher local sales, improve customer retention through the loyalty program, and enhance overall brand loyalty, mirroring success metrics such as increased deal redemption rates and app usage frequency observed in similar initiatives.