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Interactive Social Gifting and Celebratory Video Platform
  1. case
  2. Interactive Social Gifting and Celebratory Video Platform

Interactive Social Gifting and Celebratory Video Platform

enozom.com
eCommerce
Consumer products & services
Logistics

Identifying the Need for Enhanced Digital Celebration and Gift-Giving Solutions

Traditional social media platforms allow users to post celebratory videos, but lack integrated functionalities for gift shopping, online payment, gift wrapping, local delivery, and coordinated video messages. Customers face challenges in organizing personalized celebrations, especially when recipients are not active on major social networks, necessitating a dedicated platform that combines social interaction with ecommerce and gift logistics.

About the Client

A regional online social platform that enables users to create personalized celebration experiences, shop from local stores, send gifts with online payment, and coordinate shared video messages for special occasions.

Goals for Developing an Integrated Celebration and Gifting Platform

  • Enable users to invite friends and family to collaboratively record and share celebration videos online.
  • Allow users to create and share gift wishlists via a gift registry to facilitate targeted gift purchasing.
  • Integrate with local online stores to support browsing, online payment, gift wrapping, and doorstep delivery.
  • Implement secure payment processing, including options for online payments and local payment gateways.
  • Provide a seamless user experience with inviting friends and managing celebration content.

Core Functional Capabilities of the Celebration and Gifting System

  • User registration and profile management
  • Invitation system for friends and family to participate in celebrations
  • Video recording, uploading, and collaborative creation for special occasions
  • Gift registry creation and management by users
  • Browsing local online stores to select gifts
  • Online payment integration supporting multiple gateways
  • Order processing including gift wrapping and local shipping
  • Delivery tracking and logistics integration with local courier services
  • Notification and reminder system for upcoming celebrations

Technology Stack and Architecture Preferences

Web development frameworks supporting responsive design
Backend technologies enabling scalable API services
Secure payment gateway integrations
Cloud hosting for scalable deployment
Database systems for user data, gift registries, and transaction records

External System Integrations for Seamless Operations

  • Local online stores API for product catalog and order placement
  • Payment gateways API for online transactions
  • Logistics/shipping services API (e.g., courier services) for order delivery tracking

Performance, Security, and Reliability Standards

  • Platform must support at least 10,000 concurrent users
  • High uptime with 99.9% availability
  • Secure data encryption for user information and payment data
  • Fast response times with page load under 3 seconds
  • Scalable infrastructure to accommodate growth in user base and transaction volume

Expected Business Outcomes and Value Proposition

The platform is projected to increase user engagement in celebratory activities by 40%, grow local online store sales by 25%, and streamline gift-giving logistics. It will enhance customer experience through seamless social collaboration, personalized gift options, and reliable local delivery, thereby fostering stronger social bonds and facilitating regional ecommerce growth.

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