The client faces difficulties in providing an intuitive and seamless skincare treatment process, leading to suboptimal user engagement and inconsistent treatment guidance. Lack of visual cues and personalized skin diagnostics limits the effectiveness and appeal of their skincare services.
A mid to large-sized skincare or wellness brand seeking to enhance user engagement and service quality through digital transformation.
The implementation of this digital platform is expected to significantly enhance user engagement and treatment adherence, leading to increased customer satisfaction and brand loyalty. The advanced skin analysis and personalized recommendations will improve treatment outcomes, with a goal of increasing user retention by an estimated 20%. The innovative visual and AI-driven features will position the brand as a leader in digital skincare innovation.