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Interactive Facial Recognition Application for Brand Engagement

apptension.com

Consumer products & services

Retail

Food & Beverage

Challenge

Candy Group faces the challenge of differentiating itself in a crowded market of home appliance manufacturers and effectively communicating its brand values of innovation and bespoke solutions. They need an interactive and engaging experience to capture consumer attention and create a positive brand association.

About the Client

Candy Group is an Italian confectionery company known for its innovative and high-quality products. They are seeking to enhance brand awareness and connect with consumers in a memorable and engaging way.

Objectives

Increase brand awareness and positive brand perception.
Enhance customer engagement through an interactive experience.
Communicate Candy Group's brand values of innovation and bespoke solutions.
Gather customer insights through facial emotion recognition and personality profiling.

Functional Requirements

Facial recognition and analysis of age, gender, and basic emotions (happiness, sadness, surprise, anger, fear, disgust).
Selfie capture and selection functionality.
Interactive picture reaction module.
Psychological profile generation based on user responses.
Personalized product recommendation based on the psychological profile.
Result delivery via email and printed postcard.

Technology Preferences

visage|SDK™ for facial feature and emotion tracking

React.js for frontend development

Node.js, Strapi, and MongoDB for administration panel

Non-Functional Requirements

Real-time performance and responsiveness.
Scalability to handle a high volume of users.
Reliability and stability.
Security of user data and facial recognition information.

Expected Business Impact

The successful implementation of this project is expected to significantly enhance Candy Group's brand image, increase customer engagement at trade shows, and provide valuable insights into consumer preferences. The interactive experience has the potential to position Candy Group as an innovative and customer-centric brand.