Interactive Facial and Emotion Recognition Exhibit for Consumer Engagement at Trade Events

The client seeks to differentiate their presence at trade shows by providing an engaging, interactive experience that highlights their focus on innovative, personalized consumer solutions. Currently, there is a need for a captivating system that attracts visitors, offers personalized insights, and conveys the brand’s commitment to innovation, thereby increasing booth traffic and brand awareness.

A mid-sized technology firm specializing in innovative consumer engagement solutions, aiming to showcase their capabilities at trade shows and promotional events.

• Design and implement an interactive display that scans visitors’ faces for age, gender, and primary emotional responses in real-time.
• Enable visitors to participate by taking selfies and reacting to visual stimuli to generate a psychological profile linked to specific products.
• Provide immediate feedback through printed postcards and email summaries to enhance visitor engagement and brand recall.
• Ensure the system operates reliably and responsively in dynamic environmental conditions at trade events with minimal setup time.
• Achieve high levels of user engagement and positive feedback, making the exhibit a highlight of the event.

• Facial detection and analysis to determine age, gender, and basic emotions (happiness, sadness, surprise, anger, fear, disgust).
• User interface allowing visitors to take selfies and select reactions to visual stimuli to create psychological profiles.
• Backend processing for analyzing facial data and associating it with tailored product suggestions.
• Generation and delivery of personalized results via email and printed postcards.
• Robust performance under varying lighting and environmental conditions typical of trade show settings.

• Facial analysis SDK for real-time detection
• Email service for sending personalized results
• Printing hardware integration for on-site postcard printing

• Real-time processing with minimal latency to ensure engaging user experience
• High reliability with system uptime above 99% during event hours
• Flexible operation under variable lighting and environmental conditions
• Data privacy compliance with user information processing

The deployment of this interactive recognition system is expected to significantly increase booth traffic and visitor engagement at trade events. It aims to position the client as an innovative leader in consumer interaction, resulting in higher brand visibility, enhanced customer experience, and data collection opportunities for targeted marketing campaigns.