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Interactive Community-Driven Microsite for Global Film Launch

apptension.com

Media

Information technology

Advertising & marketing

Audience Engagement Challenge

Need to create a centralized platform for audiences to share transformative memories related to the film 'Roma', while fostering global community interaction and integrating live-streamed director engagements during the film's theatrical and streaming release.

About the Client

A VFX and creative content studio specializing in innovative technology-driven storytelling solutions

Key Project Goals

Create a scalable microsite for user-generated content (UGC) submission and curation
Enable immersive community interaction around film themes
Integrate live-streaming capabilities with audience participation features
Amplify global conversation through social media integration
Maintain brand alignment with Netflix's cinematic vision

Core System Requirements

User memory submission portal with multimedia support
Interactive timeline/experience visualization
Live-stream event integration with Q&A functionality
Social media sharing and discovery features
Dynamic content curation dashboard

Technology Stack

React/Node.js framework

AWS cloud hosting

Contentful CMS

WebGL for interactive elements

Real-time database (e.g., Firebase)

System Integrations

Social media APIs (Twitter, Instagram, Facebook)
Live-streaming platform APIs (YouTube, Twitch)
Netflix content delivery network
Google Analytics 4

Performance Criteria

Global CDN for low-latency content delivery
Auto-scaling architecture for traffic spikes
GDPR-compliant data handling
WCAG 2.1 accessibility standards
99.9% uptime SLA during peak events

Expected Business Impact

Enhanced audience retention through participatory storytelling, 300% increase in social media engagement metrics, successful director-audience interaction during launch period, and creation of a reusable platform for future cinematic releases.