Interactive Augmented Reality Application for Consumer Engagement via Video Conferencing

The client faces challenges in capturing consumer attention and creating interactive brand experiences during digital campaigns. Existing methods lack real-time engagement features that can enhance consumer entertainment and brand recall during virtual interactions, especially in target markets with high mobile and internet usage. The need is for an engaging, easy-to-integrate application that can augment live video calls with fun, customizable accessories and effects, thereby increasing brand affinity and social sharing opportunities.

A global consumer goods company seeking innovative digital engagement tools to boost brand visibility and consumer interaction through live video features.

• Develop a web-based interactive application that allows users to activate augmented reality effects during live video calls.
• Enable customization by adding fun accessories and filters to user images in real-time to foster engagement.
• Seamlessly integrate the application with popular video conferencing platforms via APIs.
• Achieve high user interaction rates, leading to increased brand shares and social media buzz.
• Ensure scalable architecture to support large volumes of concurrent users across multiple markets.
• Deliver an intuitive, visually appealing user interface compatible with multiple devices.

• Activation of 'Effect Mode' during video calls to enable AR overlays.
• Selection and customization of accessories (hats, glasses, masks, etc.) through an interactive UI.
• Real-time rendering of effects synchronized with video feed without latency lag.
• User authentication via platform APIs for seamless login and session management.
• Backend support for storing user preferences and effect configurations.
• Analytics module to track effect usage, engagement metrics, and social sharing activity.

• Video conferencing platform APIs (equivalent to Google Hangouts API) for call integration
• Authentication services such as OAuth providers
• Social media APIs for sharing engagement and tracking sharing activities
• Analytics tools for monitoring user interaction and system performance

• System scalability to support at least 10,000 concurrent users initially, with plans for expansion.
• Latency under 200 milliseconds for effect rendering to ensure seamless user experience.
• Secure data handling compliant with privacy standards, including secure API integrations.
• High availability with 99.9% uptime guarantee.
• Responsive design optimized for desktops, tablets, and smartphones.

The implementation of this interactive video enhancement system is expected to significantly boost consumer engagement metrics, increasing brand visibility through social sharing and user-generated content. Projected outcomes include a 30% increase in consumer interaction during campaigns, higher social media activity related to brand effects, and improved brand recall and loyalty across target markets.