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Interactive 3D Livery Microsite for Riyadh Air

apptension.com

Advertising & marketing

Aerospace

Critical Time Constraints and Technical Complexity

Need to develop a high-fidelity 3D interactive microsite showcasing Riyadh Air's new livery within 3 weeks for Paris Air Show deployment. Requirements include QR code accessibility, multilingual support, and photorealistic 3D rendering with dynamic lighting effects on mobile devices.

About the Client

Experiential design studio specializing in immersive brand experiences and digital storytelling

Strategic Project Goals

Deliver fully functional microsite within 21-day timeline
Create interactive 360° aircraft visualization with hotspots
Implement bilingual (English/Arabic) interface
Achieve photorealistic lighting and environmental effects
Ensure seamless mobile-first user experience

Core System Capabilities

QR code scanning for instant access
Three.js-based 3D aircraft model manipulation
Interactive hotspots with content layers
Golden hour lighting simulation with HDRI environment mapping
GSAP-powered camera animations and transitions
Responsive design for all smartphone platforms

Technology Stack

Three.js

React

Blender

GLTFJSX

GSAP

WebGL

System Integrations

HDRI environment map service
QR code generation API
i18n localization framework

Operational Requirements

Sub-2 second load time on 4G connections
60fps rendering performance on mid-range devices
Cross-browser compatibility (Chrome/Safari/Firefox)
WCAG 2.1 accessibility compliance
HTTPS security implementation

Expected Business Outcomes

Successful deployment of immersive brand experience at world's largest aerospace exhibition, enhancing Riyadh Air's digital presence through innovative 3D web technology. Achieved rapid time-to-market without compromising technical quality, establishing foundation for future interactive aviation marketing initiatives.