Interactive 3D Aircraft Livery Microsite for Event Engagement

The client needs to develop an immersive, interactive digital microsite featuring 3D visualizations of new aircraft liveries, accessible via QR code at major industry events. The main challenge is delivering a high-fidelity experience within a 3-week timeframe, ensuring cross-platform compatibility, especially on smartphones, to effectively engage an international audience and reflect the brand's aesthetic with realistic lighting and interactive hotspots.

A midsize aerospace manufacturer aiming to showcase new aircraft liveries through innovative digital experiences.

• Deliver a fully functional microsite with an interactive 360-degree view of aircraft liveries within a 3-week development period.
• Ensure the experience is accessible and optimized for smartphone devices using QR code technology at industry events.
• Create high-fidelity 3D models with realistic lighting, reflections, and background scenes to accurately reflect design aesthetics.
• Implement interactive hotspots enabling users to explore detailed features of the aircraft livery in multiple languages.
• Achieve a seamless and engaging user experience with smooth animations, camera movements, and lighting effects.
• Complete the project on time with a team of approximately 6 developers, ensuring quality and technical precision.

• 3D aircraft model integrated into a web environment, supporting detailed exploration and interaction.
• Interactive hotspots overlaying the model, providing access to additional content and information.
• 360-degree rotatable view with smooth camera controls and animated camera movements.
• High-quality lighting and reflections to simulate realistic sky scenes and material finishes.
• Multi-language interface toggling English and Arabic content.
• Backend asset pipeline supporting efficient model compression and conversion to web-compatible formats.
• Responsive design optimized for smartphone screens and quick load times.

• Asset pipeline integration for 3D model compression and optimization.
• Localization modules for multilingual content display.
• QR code linking system for easy access at live events.

• Page load time under 3 seconds on standard mobile networks.
• Support for a minimum of 10,000 concurrent users during peak event times.
• Cross-browser compatibility across modern browsers and mobile platforms.
• Secure hosting environment with protection against common web vulnerabilities.

The project is expected to successfully deliver an immersive, high-fidelity 3D interactive experience that engages the target audience during major industry events. It aims to increase brand visibility and audience interaction, with a projected deployment timeframe of 3 weeks, and support for high traffic volumes on mobile devices. This approach facilitates efficient visual storytelling, improves audience engagement, and showcases the company's technical capabilities, potentially resulting in increased interest and leads from industry stakeholders.