Intelligent Quote Capture and Customization Platform for Creative Content Sharing

Media

Advertising & marketing

Identifying Challenges in Content Creation and Shareability

The client requires a platform that enables users to easily convert book quotes into visually appealing, shareable images. The platform must support full customization of images and incorporate an advanced feature to automatically recognize and extract text from photos. Ensuring multi-language support and intuitive user experience are critical pain points to address.

About the Client

A digital media company specializing in content creation and social sharing, seeking innovative tools to enhance user engagement and content personalization.

Goals and Expected Business Outcomes for the New System

Develop a mobile application that allows users to capture, convert, and customize textual quotes into social media-ready images.
Achieve high user engagement, targeting the capture and creation of over 3,000 quotes within the initial period.
Implement optical character recognition (OCR) technology that accurately recognizes multiple languages and provides immediate, editable text extraction.
Design an intuitive, user-friendly interface that facilitates easy customization with fonts, backgrounds, and other visual elements suitable for platforms like Instagram.
Secure recognition from major online portals and industry media, elevating the application's profile.

Core Functional Specifications for Content Capture and Customization

Image capture with integrated OCR to automatically extract text from photos in multiple languages.
Real-time, editable text overlay with support for a variety of fonts and styling options.
Customizable background selection and image design features for social media aesthetics.
Automatic language detection and handling to support multilingual content.
Export options optimized for platforms like Instagram with high visual fidelity.
Simple user onboarding to facilitate quick content creation process.

Preferred Technologies and Architectural Approach

Mobile native development for iOS (Swift/Objective-C) or Android (Kotlin/Java).

Utilization of a robust OCR API, such as Google Vision API, to ensure high accuracy and multi-language support.

Cloud-based backend infrastructure for scalability and storage.

Secure user authentication and data security mechanisms.

External Systems and API Integrations Necessary

Optical character recognition API provider for text extraction.
Social media platforms' SDKs for seamless sharing.
Cloud storage solutions for saving and retrieving created images and user data.

Critical Non-Functional Requirements for Performance and Security

High performance OCR processing with recognition accuracy exceeding 90%.
Application must load within 2 seconds for typical operations.
Support for at least 3 languages initially, with scalable language addition capability.
Data encryption for user privacy and secure access controls.

Projected Business Benefits and Key Impact Metrics

The implementation of this platform aims to facilitate the creation of over 3,000 user-generated quotes, significantly enhance social media engagement, and increase brand visibility within the content sharing community. The app's innovative OCR and customization features are expected to position the client as a leader in creative content tools and attract a broader user base.