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Integrated Brand Reputation Monitoring and Management Platform Development

oxagile.com

Advertising & marketing

Consumer products & services

Key Challenges in Brand Reputation Management

Businesses struggle with fragmented tools for managing online reputation, leading to increased workload, missed opportunities, and difficulty handling fake reviews. Multi-location enterprises face additional complexity in maintaining consistent brand presence across platforms.

About the Client

U.S.-based marketing technology company providing integrated brand management solutions for online businesses

Project Objectives for Enhanced Brand Management

Centralize brand reputation management through a unified dashboard
Automate workflow for review monitoring and social media management
Enable efficient handling of illegitimate reviews
Improve local search rankings and social media presence
Create monetizable service packages for scalable B2B delivery

Core Functional Requirements of the Brand Reputation Platform

Multi-tenant system with role-based access control
Competitor data comparison module
Yext integration for directory submissions
Social media content management (creation/scheduling/deletion)
360-degree media support for social posts
Review monitoring and response system
Automated detection/removal of fake reviews
Customizable email campaign builder
Real-time analytics dashboard with ROI visualization
Local search ranking tracking and notifications

Preferred Technologies Stack

PHP

Symfony

PostgreSQL

MongoDB

RabbitMQ

HTML5

CSS3

Bootstrap

Sass

jQuery

Backbone.js

Underscore.js

Required System Integrations

Yext API for directory management
Authorize.Net payment gateway
SurveyMonkey integration
Google/Facebook APIs for review/social management

Critical Non-Functional Requirements

Scalable architecture for multi-location enterprise support
High availability with 99.9% uptime SLA
Real-time data synchronization across integrated platforms
Enterprise-grade data encryption and access controls
Performance optimization for concurrent user sessions

Anticipated Business Impact of the Solution

Enables businesses to reduce reputation management workload by 60% through automation, improve local search visibility by 40%, and increase customer trust through proactive review management. The platform's monetization model supports scalable SaaS revenue growth while franchise-friendly architecture accommodates enterprise expansion.