Infrastructure Modernization and Global eCommerce Optimization for a Leading Sports Retailer

The client faces difficulties in efficiently scaling their online store infrastructure to support rapid global growth and peak demand periods. They experience slow load times, platform instability during high traffic events, and limited insights into user behavior, which hinder customer engagement and conversion rates. Additionally, their existing infrastructure restricts quick deployment of new features and personalization options tailored to diverse regional markets.

A rapidly growing global sports apparel and accessories retailer seeking to scale their online platform and enhance user experience across multiple markets.

• Achieve at least a 25% reduction in website load times to improve user experience and increase conversions.
• Ensure 99% platform uptime to maintain reliability during high-traffic shopping events.
• Reduce troubleshooting and deployment times by 44% to accelerate feature delivery.
• Implement solutions to support high-demand periods such as Black Friday and Cyber Monday with stable performance.
• Gain detailed and encrypted insights into user behavior to inform targeted marketing and personalization strategies.
• Support regional customization, including personalized product options and local payment methods, to boost local market engagement.

• Infrastructure migration to a cloud platform ensuring stability, scalability, and efficiency for global operations.
• Implementation of an analytics system for encrypted, detailed user behavior insights.
• Development of advanced search functionality with personalized attributes and adjustable filters.
• Integration of multiple payment gateways including regional-specific options.
• Enhancement of shopping workflows, including vouchers, gift options, and personalized product configurations.
• Localization features enabling product personalization in key markets, such as custom naming and numbering on apparel.
• Robust monitoring and troubleshooting tools for proactive site stability management during peak demand events.

• Analytics platforms for in-depth, encrypted user behavior tracking.
• Payment gateways for regional payment methods such as digital wallets, local bank transfers, etc.
• Localization services to support regional content and customization features.

• Platform scalability to handle peak traffic with minimal latency.
• Achieve at least 99% uptime, guaranteeing platform stability during major sales events.
• Optimize load times to reduce page rendering times by a minimum of 25%.
• Enhance troubleshooting efficiency to reduce resolution times by 44%.
• Ensure data security with encrypted user events and compliance with regional privacy regulations.

The project aims to deliver a significantly faster, more reliable eCommerce platform capable of supporting sustained global growth. Anticipated outcomes include a 25% increase in site speed, 99% uptime during high-demand periods, faster deployment cycles reducing troubleshooting times by 44%, and improved customer engagement through personalized experiences and detailed analytics. These improvements are expected to drive increased conversion rates, higher transaction volumes, and enhanced market competitiveness.