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The company struggled with fragmented data silos across marketing, sales, and finance systems, making it difficult to demonstrate campaign effectiveness to clients. They lacked unified analytics capabilities to correlate marketing spend with financial outcomes and customer behavior, hindering their ability to optimize ROI and improve client retention.
A marketing services company specializing in automotive industry campaigns with digital transformation needs
The implementation is expected to deliver 40-50% improvement in marketing ROI measurement accuracy, 25% reduction in client churn through data-driven retention strategies, and 30% faster campaign optimization cycles. The solution will enable real-time business intelligence reporting and support strategic decision-making across marketing, sales, and finance functions.