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The organization faces difficulties in effectively tracking user behavior across digital platforms, managing cookie consent compliance, and integrating customer interaction data from multiple touchpoints. This leads to fragmented analytics, inefficient marketing campaigns, and suboptimal customer journey personalization.
A global energy company seeking to enhance digital customer experience and operational efficiency through data-driven insights and personalized engagement
Implementation will enable 360-degree customer view, resulting in 25% improvement in marketing conversion rates, 40% faster sales cycle through enriched customer insights, and 60% reduction in compliance risks. The system will support scalable growth while maintaining regulatory compliance across 50+ operating countries.