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Implement Enhanced Cookie Consent Management and Analytics Tracking

ordergroup.co

Information technology

Complex Cookie Management and Data Tracking

The website uses a multitude of cookies from various providers for diverse purposes (necessary, preference, statistic, marketing, advertising, YouTube embedding). This presents challenges in terms of user consent management, ensuring compliance with privacy regulations (e.g., GDPR, CCPA), and effectively analyzing user behavior. The current implementation appears fragmented and lacks a cohesive strategy for data governance and user experience.

About the Client

A website utilizing cookies for personalization, advertising, analytics, and functionality. Likely a platform offering content, services, or products accessible through a web browser.

Project Goals

Improve user experience regarding cookie consent.
Ensure full compliance with relevant privacy regulations.
Enhance data collection and analysis capabilities.
Provide a centralized platform for managing cookie preferences.
Improve the transparency of data usage to users.

Functional Requirements

User-friendly cookie consent banner with clear explanations of cookie categories and purposes.
Granular consent controls for each cookie category (e.g., analytics, advertising, personalization).
Ability to store user consent preferences for future visits.
Integration with a cookie consent management platform (CMP).
Enhanced analytics tracking using Google Analytics and potentially other tools.
Improved integration with embedded YouTube content for tracking user interactions.
Implement a robust mechanism for managing and reporting cookie usage.

Preferred Technologies

JavaScript

HTML

CSS

Google Analytics

Google Tag Manager

Cookie Consent Management Platform (CMP) - e.g., OneTrust, Cookiebot, TrustArc)

HTTP Cookies

HTML Local Storage

IndexedDB

Pixel Trackers

Integrations Required

Google Analytics
Google AdSense
YouTube API
Cookie Consent Management Platform (CMP) API

Key Non-Functional Requirements

Scalability to handle increasing traffic and data volume.
High performance to minimize impact on website loading times.
Robust security to protect user data and prevent unauthorized access.
Compliance with GDPR, CCPA, and other relevant privacy regulations.
Accessibility for users with disabilities.

Expected Business Impact

Improved user trust and data privacy, leading to enhanced brand reputation and increased user engagement. Better data insights will enable more effective marketing campaigns and personalized user experiences. Compliance with privacy regulations will mitigate legal risks and potential fines.