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Immersive Storytelling Website for Boutique Publisher

apptension.com

Media

Publishing

Engaging Users with Immersive Storytelling

Traditional websites fail to create meaningful engagement with human-centric stories. Need to differentiate digital promotion for a critically acclaimed book through innovative interaction design that captures user attention and encourages deeper exploration of local history.

About the Client

Boutique publisher specializing in curated collections about East London history and cultural narratives

Project Goals

Create an immersive digital experience that mirrors the book's narrative depth
Implement interactive elements that transform passive readers into active participants
Leverage technology to create viral-worthy user engagement without paid media

Core System Functionalities

Dual-perspective narrative system with branching story paths
Web-based eye-tracking integration for interactive storytelling
Gamified exploration mechanics with RPG-style progression
Dynamic content adaptation based on user interaction patterns
Cross-platform responsive design for accessibility

Technology Stack

React.js

WebGL

Three.js

WebRTC

Node.js

System Integrations

Camera-based eye-tracking API
Content Management System (CMS) integration
Analytics dashboard for user behavior tracking

Performance Requirements

Sub-200ms interaction response times
99.9% uptime during promotional period
WCAG 2.1 accessibility compliance
Cross-browser compatibility (Chrome, Firefox, Safari)

Business Impact

Anticipated 300% increase in organic engagement metrics, with potential for viral social media sharing. Expected to drive 25%+ direct book sales through immersive storytelling conversion funnel while establishing brand leadership in innovative digital publishing.