The client faces difficulties in supporting synchronized broadcast streams across a diverse range of Smart TV platforms such as Tizen, WebOS, and others, while providing an interactive user experience via mobile devices. Variations in device behaviors and content timing parameters complicate synchronization efforts, risking inconsistent viewing experiences. Additionally, navigating app store approval processes presents deployment challenges for interactive applications that rely heavily on mobile device control rather than traditional TV remote input.
A large-scale digital entertainment streaming service provider aiming to enhance viewer engagement through interactive second-screen experiences.
The implementation of this synchronized, interactive streaming solution is expected to significantly enhance user engagement by providing a personalized and immersive viewing experience. Objectives include improving stream playback synchronization accuracy, achieving broad device compatibility, and enabling innovative features like scene selection and seamless device linking. These improvements aim to increase user satisfaction, foster platform loyalty, and support the client’s growth in the competitive digital entertainment market.