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Global Modeling Agency Platform Modernization

boldare.com

Advertising & marketing

Information technology

Legacy System Limitations

Outdated 2003-era UI/UX failing modern standards with poor responsiveness, leading to declining user registrations. Non-responsive design hindered mobile access. Legacy database systems lacked modern security requirements. Complex admin workflows reduced operational efficiency.

About the Client

International modeling agency providing models and hostesses for events and media productions

Digital Transformation Goals

Implement responsive design for cross-device compatibility
Simplify user registration and profile management
Modernize database architecture for security and scalability
Enhance admin panel functionality for efficient model management
Increase global user acquisition through improved UX

Core System Requirements

Responsive web application with mobile-first design
Facebook integration for social login and media import
Advanced model search with multi-parameter filtering (height, languages, location)
Content management system integration (WordPress) with Symfony
Real-time availability tracking for models/hostesses
Interactive casting management dashboard

Technology Stack

PHP5 / Symfony 2.6 framework

MySQL / MariaDB database cluster

JavaScript / Bootstrap frontend

WordPress CMS integration

Google Maps API for location services

System Integrations

WordPress-Symfony API bridge
Facebook Graph API for social media integration
Google Cloud Platform for geolocation services

Quality Attributes

Horizontal scalability for global user base
Sub-2s page load performance SLA
Role-based access control (RBAC)
Cross-browser compatibility (Chrome, Safari, Firefox)
High-availability database cluster

Business Value Projections

Expected 40-60% increase in model registrations through improved UX. 30% reduction in admin operational time via streamlined workflows. Enhanced security compliance with GDPR standards. Global market expansion enabled by responsive design and multilingual capabilities.