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Global eCommerce Platform Modernization and Infrastructure Optimization
  1. case
  2. Global eCommerce Platform Modernization and Infrastructure Optimization

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Global eCommerce Platform Modernization and Infrastructure Optimization

crombie.dev
Sports
Retail
eCommerce

Business Challenges

Need to scale software development teams while maintaining platform stability, improve global website performance, reduce transaction abandonment rates, and ensure uninterrupted service during high-traffic periods like Black Friday. Required infrastructure modernization to support rapid global growth.

About the Client

Iconic global sports footwear, apparel, and accessories brand with presence in 120+ countries

Strategic Goals

  • Improve website rendering speed by 25%
  • Increase conversion rates through performance optimization
  • Achieve 99% platform uptime during peak demand
  • Reduce feature delivery time by 44%
  • Enhance scalability for global market expansion

Core System Requirements

  • Personalized product search with smart filters
  • Multi-market payment gateway integrations (Klarna, Japan ambassador cards)
  • Real-time user behavior analytics with encrypted tracking
  • Dynamic product personalization (India market customization)
  • Automated incident resolution workflows

Technology Stack

Google Cloud Platform (GCP)
Google Analytics 4
AWS Migration Tools

Third-party Integrations

  • Klarna Payments API
  • Ambassador Card System (Japan)
  • Global CDN Network

Operational Requirements

  • 99.9% system availability SLA
  • Sub-200ms page load latency SLA
  • Horizontal scaling for 10x traffic spikes
  • PCI-DSS compliance for payment systems
  • Multi-region disaster recovery architecture

Expected Business Outcomes

25% faster website performance driving higher conversion rates, 44% reduction in deployment cycles enabling faster time-to-market, 99% uptime guaranteeing revenue continuity during critical sales periods, and scalable infrastructure supporting 20% annual global growth targets.

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