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Gen AI Powered Hairstyle Try-On Platform Development
  1. case
  2. Gen AI Powered Hairstyle Try-On Platform Development

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Gen AI Powered Hairstyle Try-On Platform Development

dataforest.ai
eCommerce
Advertising & marketing
Media

Challenge

Existing hairstyle try-on solutions on the market suffer from poor accuracy in preserving facial features and generating natural-looking hairstyles, leading to user dissatisfaction and hindering the client's ability to offer a valuable and engaging service.

About the Client

An online platform providing women with the latest hairstyles, haircuts, and styling advice for the US market through articles and video content.

Project Objectives

  • Develop a highly accurate and user-friendly hairstyle try-on solution.
  • Enhance user engagement and retention on the client's website.
  • Generate leads for the client's main product offering.
  • Provide a valuable and innovative service to the client's target audience.

Functional Requirements

  • Selfie upload and processing.
  • Hairstyle application using Gen AI.
  • Realistic hairstyle rendering with accurate facial feature preservation.
  • Diverse library of hairstyles.
  • Free trial widget for website integration.
  • User registration and lead capture.
  • Admin panel for user management, transaction tracking, and image management.

Preferred Technologies

Stable Diffusion
Multimodal LLM
Face Swap Technology
Face Analysis Technology
Image Processing Technology

Integrations Required

  • Website CMS (e.g., WordPress, Shopify) for widget integration
  • Email marketing platform (for lead nurturing)

Key Non-Functional Requirements

  • High model accuracy (minimum 94% face resemblance)
  • Fast image generation (under 30 seconds)
  • Scalability to handle a large number of users
  • Security to protect user data
  • Reliability and uptime

Estimated Impact

Successful implementation of this solution is expected to significantly increase user engagement, drive lead generation for the client's core product, and enhance the client's market position as an innovator in the hairstyle industry. The high accuracy and natural-looking results will lead to higher user satisfaction and positive brand perception. The free trial widget will serve as a powerful marketing tool, boosting user acquisition and conversion rates.

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