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Gamified Dog Wellness App Development with Brand Identity and Investor Pitch Support

techalchemy.com

Health & Fitness

Pet Services

Consumer Products & Services

Technology

Challenges in Evolving from Fitness Tracking to Gamified Pet Wellness Platform

Perro needed to transition from a basic fitness tracking app to a gamified platform that fosters deeper owner-dog relationships through mindfulness content and reward systems. The company required structured user flows, clearly defined functionalities, brand identity development, and third-party integrations to secure funding and scale operations.

About the Client

Mobile application company focused on pet wellness and owner-dog relationship enhancement through technology

Objectives for Platform Evolution and Market Readiness

Design intuitive user flows for gamified engagement features
Develop a reward system with third-party discount integrations
Establish comprehensive brand guidelines and visual identity
Create a clickable prototype for investor demonstrations
Implement an admin panel for dynamic content management

Core System Functionalities and Feature Set

Interactive onboarding with dog health data collection
GPS-based activity tracking with historical analytics
Mindfulness content library (videos/articles) with admin management
Gamification system with badge unlocking and Woof Rewards discounts
User profile management with personalized benchmarks

Technology Stack Requirements

React Native/Flutter

Firebase

Node.js

AWS

Third-Party System Integrations

Discount API for pet product partners
Google Maps API for route tracking
Payment gateway for premium features
Admin CMS for content management

Performance and Scalability Criteria

Support for 10,000+ concurrent users
Sub-200ms response time for core features
GDPR-compliant data protection
Cross-platform compatibility (iOS/Android)

Expected Business Impact of Gamified Platform Launch

The enhanced platform is projected to increase user engagement by 200%, attract £500k+ in Series A funding, establish a recognizable pet wellness brand, and expand the user base to 50,000+ dogs within 12 months post-launch through gamified referral mechanics and strategic partnerships.