Enterprise-Grade Modular E-commerce Platform Optimization and Modernization

The organization’s legacy technology stack and fragmented system architecture restrict scalability, increase maintenance costs, elevate error risks, and limit flexibility, thereby impeding business growth and client retention. Outdated front-end frameworks, convoluted backend code, inefficient processes, and siloed applications prevent rapid deployment of new features and inhibit continuous market expansion.

A large-scale eCommerce agency with approximately 2,000 employees generating over $1 billion in annual revenue, specializing in digital marketing and sales technology solutions for health and wellness brands. The organization manages multiple brands and campaigns across diverse markets, requiring scalable and flexible system architecture.

• Redesign and implement a modular, scalable architecture supporting multiple brands with unified core functionality and brand-specific extensions.
• Refactor and upgrade legacy codebases to improve maintainability, reduce errors, and lower operational costs.
• Implement automated testing, continuous integration/continuous deployment (CI/CD), and best coding practices to enhance system reliability.
• Optimize deployment pipelines and system integrations to accelerate feature release cycles and improve end-user responsiveness.
• Streamline internal processes through Agile workflows such as Kanban, establishing clear role definitions, effective communication channels, and comprehensive documentation to facilitate ongoing development and collaboration.
• Achieve faster time-to-market for new features, improved platform stability, and reduced system downtime, supporting sustained business growth and client satisfaction.

• Modular system architecture with separation of core and brand-specific components to enable flexible customization and faster market adaptation.
• Use of modern front-end frameworks and libraries (e.g., updated Angular, alternative UI libraries) to modernize the user interface and improve client engagement.
• Implementation of microservice-based backend, optimized with Node.js frameworks to enhance system readability and scalability.
• Reusable NPM packages for shared functionality and brand extensions, facilitating rapid development and deployment.
• Integrated automated CI/CD pipelines utilizing tools such as GitHub Actions to facilitate continuous testing, integration, and deployment.
• Efficient sales funnel configuration loader with distributed request handling to minimize load times and improve system responsiveness.
• Integration with multiple payment gateways and external APIs to enable seamless transaction flows and data sharing.
• Implementation of A/B testing and split-testing methodologies for sales funnels across various technologies, enabling data-driven marketing improvements.

• Payment gateways for quick and secure transaction processing
• CRM and marketing automation tools (e.g., Salesforce plugins)
• External analytics and A/B testing platforms
• APIs for sales funnel configuration management and data caching

• System scalability to support rapid growth and multiple simultaneous brands
• High system availability with minimal downtime to ensure continuous operations
• Performance benchmarks ensuring load times under 2 seconds for user interactions
• Robust security protocols to protect sensitive financial and customer data
• Maintainability through clean code, comprehensive documentation, and adherence to best practices

The modernization project is expected to enable significant growth, including reducing operational costs through streamlined processes, decreasing system errors and downtime, accelerating deployment times for new features, and improving customer engagement. Targeted outcomes include faster time-to-market for new products, enhanced platform stability, and increased client satisfaction, ultimately supporting sustained revenue growth and market competitiveness.