Enterprise Podcast Advertising Platform Enhancement with Advanced Integrations and User Features

The client faces inefficiencies in managing podcast ad campaigns, limited integration with tracking and payout systems, and a need to improve user engagement across all platform portals, hindering growth and scalability of their podcast ad marketplace.

A leading media company operating a podcast advertising marketplace, connecting brands with relevant podcasts to drive brand awareness and sales.

• Integrate external systems for podcast tracking, payout processing, and detailed podcast analytics.
• Develop new features for podcaster, advertiser, and admin portals to optimize user experience and platform management.
• Improve platform scalability, performance, and user engagement to support a growing network of podcasts and advertisers.
• Enable comprehensive metrics and data reporting for ad campaigns, enhancing decision-making for users.
• Streamline workflows for campaign creation, management, and payout processes.

• User portals for podcasters, advertisers, and administrators with profile management and campaign oversight.
• Integration with external systems for podcast tracking prefixes, payout processing, and detailed audience analytics.
• Enhanced dashboard for podcasters to optimize profiles, view earnings, and manage ad submissions.
• Audience targeting tools to identify advertiser relevance scores and differentiate listener demographics.
• Ad campaign creation, submission, and tracking dashboards for advertisers, including performance metrics such as impressions, clickthrough rates, and conversions.
• Administrative management tools for user oversight, podcast and ad campaign management, affiliate offers, and proposals.
• Automated onboarding guides, checklists, and notification pop-ups to enhance user engagement and onboarding.

• Podcast tracking prefix systems
• Payout processing services
• Audience analytics and differentiation tools
• Ad performance metrics and reporting systems

• Platform scalability to support increasing user base and data volume
• High performance with optimized loading times and response rates
• Robust security measures for user data and payment information
• Reliable uptime and availability SLA
• Future-proof architecture to allow easy feature additions

The upgraded platform aims to increase user engagement and satisfaction, improve ad campaign performance measurement, and support business growth. It is expected to handle a larger podcast network, deliver more detailed and relevant analytics, and streamline operational workflows, ultimately boosting ad revenue and brand visibility within the podcast advertising ecosystem.