Enterprise OTT Platform Performance Optimization and Agile Transformation

The client requires an advanced, scalable OTT platform to deliver an expanding collection of multimedia content with high quality, reliable performance, and compliant data privacy practices. Operational inefficiencies, inconsistent quality of experience, and high TCO hinder their ability to fully capitalize on growing consumer demand for on-demand entertainment across multiple device types.

A large-scale media company managing a subscription-based streaming service offering on-demand video and audio content across web, mobile, and connected devices.

• Improve platform performance, reduce response times, and eliminate bottlenecks through system analysis and optimization.
• Streamline in-house development processes by adopting proven agile methodologies, including scaled Scrum practices, to enhance collaboration and manage dependencies efficiently.
• Implement comprehensive system audits covering architecture, code, and infrastructure to identify and address inefficiencies.
• Ensure compliance with relevant data privacy regulations, such as GDPR, to enhance user trust and data security.
• Optimize hardware and software configurations, including cloud capacity planning, to reduce total cost of ownership and improve cost-performance balance.
• Achieve reliable platform operation under increased load conditions, including load, stress, and longevity testing.

• Content catalog management with support for diverse media types (movies, TV shows, music videos) and formats (HD, 4K, SD).
• Accurate, region-specific dubbing and localization capabilities aimed at Arabic-speaking audiences.
• Personalized content recommendation engine based on user preferences and viewing history.
• Multi-platform optimization for web, mobile, connected TVs, and other smart devices.
• Flexible subscription management with various options and plans.
• Robust authentication, authorization, and data privacy controls aligned with GDPR standards.
• Performance monitoring dashboards and tools for real-time system insights.
• Load balancing, capacity planning, and infrastructure automation for sustained high performance.

• Content delivery networks (CDNs) for optimized streaming performance.
• Localization and dubbing service integrations for regional content customization.
• Third-party analytics and user behavior tracking tools.
• Data privacy compliance gateways and security modules.
• Subscription billing and payment gateway systems.

• System should support a tenfold increase in system throughput during peak load periods.
• Response times should be minimized through architecture and code optimization to ensure smooth user experience.
• Platform must maintain GDPR compliance and robust data privacy measures.
• Infrastructure should enable cost optimization, with hardware and software configuration tuning to halve database hardware costs.
• System availability of 99.9% uptime with minimal resource leaks identified through longevity testing.

By implementing the proposed performance enhancements and process improvements, the client aims to achieve a high-performing, cost-efficient OTT platform capable of scaling with demand. This will result in improved user experience, increased viewer satisfaction, reduced operational costs, and the ability to capitalize on the expanding global VoD market, projected to grow significantly in the coming years.