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Enhancing Food Delivery eCommerce Platform with Product-Centric Mindset and Advanced Payment Integration
  1. case
  2. Enhancing Food Delivery eCommerce Platform with Product-Centric Mindset and Advanced Payment Integration

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Enhancing Food Delivery eCommerce Platform with Product-Centric Mindset and Advanced Payment Integration

oxagile.com
eCommerce
Food & Beverage

Current Platform Limitations

The platform requires continuous product enhancements to retain users and outcompete alternatives. Challenges include optimizing signup conversion rates, modernizing payment systems for regulatory compliance, expanding payment options, and maintaining a unified product vision across cross-functional teams.

About the Client

A rapidly growing online food delivery service seeking to enhance user engagement and expand payment capabilities

Strategic Goals

  • Implement product-centric mindset for continuous value-driven improvements
  • Streamline user acquisition through optimized signup flow
  • Revamp payment infrastructure for PDS2 compliance and expanded payment options
  • Enhance Cookbook offering through modern architecture integration
  • Establish data-driven decision-making framework via A/B testing

Core System Enhancements

  • Multi-stage signup flow optimization with behavioral analytics
  • Regulatory-compliant payment gateway with Apple Pay/PayPal integration
  • Contentstack-powered dynamic Cookbook architecture
  • A/B testing framework for iterative feature validation
  • Cross-team collaboration dashboard for product roadmap alignment

Technology Stack

PHP/Python backend
React/NodeJS frontend
AWS cloud infrastructure
Serverless architecture (Lambda, EC2)
NoSQL databases (DynamoDB)

Third-Party Integrations

  • Contentstack CMS
  • Apple Pay API
  • PayPal Gateway
  • Checkout.com integration
  • Social media analytics APIs

System Requirements

  • Horizontal scalability for peak order volumes
  • PCI DSS compliance for payment security
  • 99.95% system availability SLA
  • Real-time analytics dashboard performance
  • Microservices architecture for modular updates

Expected Business Outcomes

Projected 30% signup conversion uplift, 25% reduction in social media customer acquisition costs, and 40% faster feature deployment cycles. Enhanced payment options expected to increase transaction success rates by 15%, while architecture modernization aims to reduce technical debt by 50%.

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