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The platform requires continuous product enhancements to retain users and outcompete alternatives. Challenges include optimizing signup conversion rates, modernizing payment systems for regulatory compliance, expanding payment options, and maintaining a unified product vision across cross-functional teams.
A rapidly growing online food delivery service seeking to enhance user engagement and expand payment capabilities
Projected 30% signup conversion uplift, 25% reduction in social media customer acquisition costs, and 40% faster feature deployment cycles. Enhanced payment options expected to increase transaction success rates by 15%, while architecture modernization aims to reduce technical debt by 50%.